Trucking Business Plan Guide

FormSwift’s 2015 Summer Scholarship asked college students across the country to come up with a sample business plan for one of five categories: Bakery, Restaurant, Salon, Personal Training and Trucking. We chose the best sample business plan for each category, and one scholarship winner.

Number One Carrier

Number One Carrier (NOC) is a long haul freight truck company serving North America. NOC’s mission is to provide customers with solutions to goods transportation and give highly motivated and entrepeneurial truck drivers an opportunity to thrive.

Industry Size-Up

Truck Drivers in North America

According to the American Trucking Association, there are about 3 million truck drivers annually in the United States, with the total number of people employed in the industry exceeding 8 million. By 2012, the number of owner operators was 165, 100. This number has since more than doubled to 350,000. Number One Carrier hopes to capture this trend by working closely with owner operators. According to a study conducted by CNBC in 2014, the industry’s turnover rate is roughly 92%, which poses a threat to the trucking industry. NOC plans to mitigate the risk by creating the most conductive working environment for drivers through its partnerships and offering competitive compensations.

Customer Analysis

Customers have numerous operators to choose from in the trucking industry. In order to service large businesses, carriers need several trucks and greater capital investments. Furthermore, having great customer service is important for carrier companies in order to generate repeat business and loyal customers. This is why NOC trains its truck drivers to provide the best quality of servie and aims at having the largest fleet of trucks possible by attracting owner operators and drivers to operate NOC trucks.

Competitve Landscape

The trucking industry in North America is highly competitve due to the presence of numerous operators. Apart from other trucking companies, NOC also faces indirect competition from other forms of transportation, such as air transport. However the demand for trucking companies is growing with for-hire carriers generating $97 billion of the $255 billion in revenue of the entire industry and private fleets generated the remaining $158 billion. Additionally, the average operating ratio is 95.2 cents for every sales dollar. This means that on average, a business operating in the trucking industry generates 4.8 cents in profit for every dollar they earn in revenue.

Business Mode

Premier Truckload & Services Plus Attracting Top Drivers

The presence of an in-house freight brokerage enables truck drivers to receive truckload jobs from our dispatchers in a timely fashion and for the to priority compared to using indepedent brokers. Customers are also assured of their business needs being serviced promptly because freight brokers have permanent drivers they work with, rather than waiting for truckers who are looking for loads.


NOC believes in having a responsibility not only to its customers and employees, but also to the community and environment. NOC champions social responsibiity in the trucking industry by requiring all NOC trucks to be 2008 models or newer, therefore equipped with DP filters (or to be fitted with DP filters) in order to reduce truck emissions and pollution.


Number One Carriers is committed to providing exceptional customer service and the best working environment for its employees. Using the company’s stable business model, INdustry knowledge, and experienced management team, NOC strives to gain and maintain market share in the North American trucking industry, while pushing forward to realize growth and return for its investors.

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Please attribute this infographic to and Winnie Huang, Marketing Analyst, and Dale Sendagire from Howard University in Washington DC.


Each year, FormSwift hosts a $1,000 scholarship program for students. To enter, students write and submit a business plan in one of several listed categories. FormSwift is excited to reveal the winner for the category of trucking. We think this free trucking business plan will help future business owners get started on the right foot. When you download this free trucking business plan you’ll also learn the five most important components found in business plans. FormSwift is proud to support small business owners by providing an extensive library of free business forms.

The Core Elements to Building a Successful Business Plan

  1. Cover Sheet

    • Business Logo
    • Company name, address, phone number
    • Name of people creating plan
    • Date of plan's creation
    • Sum up in a paragraph the two main objectives for the business
  2. Mission Statement

    • Sum up in a paragraph or two the main objectives of the business.
    • It should be concise and answer the following: Why does your business exist? What special services, skills or approaches make you stand out from your competitors? What will your business' public image be? What do you want for your customers?
  3. Marketing Overview

    • Describe target market (group of customers you sell to)
    • Illustrate present or future competition
    • Relate what edge your product has in the existing market
  4. Business Summary

    • Include essential background information and structure of business.
    • Description of Business’ Legal Entity
    • Descriptive overview of products or services offered
    • Overview of business assets and future projections
    • Any specifications in regards to the business location
    • Other miscellaneous facets of business:
      • record-keeping
      • security
      • insurance
  5. Marketing Strategy

    • Describe the marketing campaign that will be undertaken.
      • Include market entry plan (if a new company)
      • Role of location in marketing methods
      • Pricing strategy
    • Plan for distributing products/services.
    • Provide a summary of industry trends and advanced planning through a SWOT analysis.
  6. Management Structure

    • Description of how the company is organized
      • What are the job titles?
      • What are the responsibilities of each position?
      • The people chosen for relevant positions (if applicable)
  7. Financial Overview

    • Sum up your business' financial requirements.
    • Provide a statement describing your funding sources and how you intend to apply said funds.
    • Describe your budget.
    • Provide a three-year income projection and a break-even analysis graph.
    • Provide statements reflecting past performance.
    • Provide a balance sheet with a summary conclusion section
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