Cafe Business Plan Guide & Infographic

FormSwift's 2015 Summer Scholarship asked college students across the country to come up with a sample business plan for one of five categories: Bakery, Restaurant, Salon, Personal Training and Trucking. We chose the best sample business plan for each category, and one scholarship winner.

Ambrosia Bakery

Ambrosia Bakery's aim is to provide a warm environment where customers can buy delicious baked goods while watching scrumptious desserts be baked. The bakery understands every customer is different, and it is because of this that we will sell gluten-free, dairy-free, and sugar-free pastries, and other goods.

The bakery will be situated in Surrey, British Columbia, Canada. Its location has been strategically chosen because of the high density residential developements in the area. There is also a Sky Train station very close by.

Market Analysis

With only a few bakeries around, Ambrosia bakery will stand out due to its innovative products that everyone will be able to eat and enjoy and the entertainment it will bring by showing its customers how their pastries are made.

The bakery's target demographic is families who live in the nearby neighborhoods and workers who will either drive next to the bakery or walk to the public transporation station that is located in the vicinity.

Market & Sales Plan

  • The high density residential developments in the area mean there will be more customers.
  • These new residents will spread the word about the bakery.
  • People who use the Sky Train will see the bakery on a daily basis.
  • Implementation of advertisements in all the Sky Train stations. Commuters will know there's a bakery not too far away from them.
  • Having a grand opening event where those day's earnings will go to charity. This will help the bakery be widely known.
  • Observing what gluten-free, sugar-free, and dairy-free goods have the highest demand.

Business Offerings

Baked Goods

  • Pies
  • Cookies
  • Cannoli
  • Sweet Rolls
  • Cupcakes
  • Cakes
  • Croissants
  • Breads (Apple and Banana)


  • Coffee
  • Tea
  • Water
  • Hot Chocolate


Social Media to Reach More People Through the Internet

Management Team

Kitchen Staff

  • Head Baker
  • Owner

Sales Staff

  • Cashier
  • Assistant

Financial Plan

Rough Monthly Expenses

  • Rent: $2,000
  • Utilities: $1,200
  • Staffing: $6,340
  • Inventory: $3,000
  • Rough Monthly Expenses: $12,540

Start Up Costs

  • Construction: $7,000
  • Start-up Inventory: $3,000
  • Equipment: $8,000
  • Permits: $500
  • Advertisment: $580
  • Total Start Up Costs: $19,080

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Please attribute this infographic to and Julian Andres Herrera.


FormSwift is excited to present the winning entry for our $1,000 scholarship opportunity! Each year, FormSwift provides this opportunity to students. They must submit a sample business plan in a specific industry. This winning free café business plan and infographic will help you plan out your financial costs, your team, what your café will offer to diners, and help you sketch out your marketing plan. You'll also learn the five key components in this free café business plan. Don't forget to check out all of the other valuable business document templates!

The Core Elements to Building a Successful Business Plan


  1. Cover Sheet

    • Business Logo
    • Company name, address, phone number
    • Name of people creating plan
    • Date of plan's creation
    • Sum up in a paragraph the two main objectives for the business
  2. Mission Statement

    • Sum up in a paragraph or two the main objectives of the business.
    • It should be concise and answer the following: Why does your business exist? What special services, skills or approaches make you stand out from your competitors? What will your business' public image be? What do you want for your customers?
  3. Marketing Overview

    • Describe target market (group of customers you sell to)
    • Illustrate present or future competition
    • Relate what edge your product has in the existing market
  4. Business Summary

    • Include essential background information and structure of business.
    • Description of Business’ Legal Entity
    • Descriptive overview of products or services offered
    • Overview of business assets and future projections
    • Any specifications in regards to the business location
    • Other miscellaneous facets of business:
      • record-keeping
      • security
      • insurance
  5. Marketing Strategy

    • Describe the marketing campaign that will be undertaken.
      • Include market entry plan (if a new company)
      • Role of location in marketing methods
      • Pricing strategy
    • Plan for distributing products/services.
    • Provide a summary of industry trends and advanced planning through a SWOT analysis.
  6. Management Structure

    • Description of how the company is organized
      • What are the job titles?
      • What are the responsibilities of each position?
      • The people chosen for relevant positions (if applicable)
  7. Financial Overview

    • Sum up your business' financial requirements.
    • Provide a statement describing your funding sources and how you intend to apply said funds.
    • Describe your budget.
    • Provide a three-year income projection and a break-even analysis graph.
    • Provide statements reflecting past performance.
    • Provide a balance sheet with a summary conclusion section
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