FormSwift's 2015 Summer Scholarship asked college students across the country to come up with a sample business plan for one of five categories: Bakery, Restaurant, Salon, Personal Training and Trucking. We chose the best sample business plan for each category, and one scholarship winner.
A fitness-focused company that not only works with individuals one-one-one to motivate them to live a healthy lifestyle, but also provides them with plans and how-to knowledge on meeting their goals.
To promote a healthier lifestyle for the customers and the surrounding community.
Social Media
On social media sites,ads can be written for each specific age group and targeted exactly at them. Furthermore, interacting with customers through social media is a great way to create loyal customers.
Smartphone App
Creating a user-friendly app that customers can use to track their progress and stay in contact with their progress and stay in contact with their personal trainer will reach new customers looking to start a fitness well while also maintaining previous customers.
Hold Discount Promotions
Providing people with discounts or free trials of the great personal trainer service will encourage people to try the service and come back for more.
Sponsor Local Events
Sponsoring events such as charity races will create a positive brand association and reach target customers.
Pandora "Fit Stations" Ads
Targeted ads on Pandora Radio that aim at people listening to exercise music will reach customers who are looking to be healthy.
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Please attribute this infographic to formswift.com/business-plan and Dana Paduraru.