Spa Business Plan: What Is It?
We live in a culture in which it is more acceptable than ever for not only the rich and famous but everyday people to give themselves a break. This has fostered a major boom in the spa industry. If you want to open a spa, the good news is you have a huge market waiting for you. The tricky thing is making your spa business plan shine among all the rest.
Here are a few tips for making your spa look extra tasty to investors.
Hook them with your executive summary . What makes your spa stand out from its competitors? Does it offer treatments people can’t find elsewhere in the region? Does it provide popular treatments for prices one can’t beat? Who is your target market? These are all questions your executive summary should answer in a concise, businesslike fashion.
Provide a comprehensive description of your competitors . This should not merely be a list of every spa facility in the region. Do your homework which spas actually pose a threat to your facility’s business? Your business plan should include a detailed list of facilities that offer treatments similar to yours, prices than can compete with yours, or other conveniences that bear similarities to your own.
Go into depth regarding products and services . Your “Products and Services” section is your chance to really wow potential investors with the treatments you offer. Are you using a revolutionary method hailing from a far off land? Describe it. Will you have access to state-of-the art equipment and materials? Source and describe each one.
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