A Strategic Plan will be used to outline the purpose of an organization. It will also include the organization’s goals for the company and how the organization plans to meet these goals. The plan is very important, as investors and stockholders will look at the plan to determine how likely it is to achieve success.
The first part of a Strategic Plan typically includes a mission statement. The mission statement will list the intent of the organization. This can be followed up with more specific goals. Following this, more detailed information about the organization can be included. This may include a SWOT area, or Strengths, Weaknesses, Opportunities, and Threats section. This section can help possible customers, investors, and advisors better understand your company and how it will operate.
Strategic planning is an organization’s process of defining its mission, goals, objectives, and plan for achieving them. Strategic planning can be used on a large scale to plan business growth over a number of years or may be used on a smaller scale to help one department or a small business achieve a particular goal within a set period of time.
A strategic plan template will generally include the following parts:
There a different methodologies for strategic planning and no set rules about how to go about the process. However, the strategic planning process usually involves these key steps:
You can create your own strategic plan from scratch or use a free strategic planning template that you find online. You may find it easiest to create your plan in Excel. If you are creating your own plan, you should look at sample strategic plan outlines to see how they should look. We also recommend including the following information: