A small portion of America’s population ENJOYS regular cleaning. The remainder detests it. In this economy, you will always find willing, even eager patrons for your cleaning business. The question is ­ can you offer services that time­saving, thorough and affordable?

 

These are the three tenets you should keep in mind when designing your cleaning business plan. How will you convey your company’s effectiveness to investors? Below we have provided a few pointers. 

 

Know your market.  Will you be providing services to the rich and elite, or will you offer a price range that appeases the general public? Will your company specialize in any particular service? There are plenty of “deep cleaning” jobs out there that even many cleaning companies do not want to touch. Consider what makes your services stand out from the others, and be sure to highlight these in your “Products and Services” section as well as your executive summary.

 

Trust counts . Cleaners get in everywhere, and clients need to know they can trust their employees. Be sure to go into detail about your key personnel, highlighting their years of experience, references and other credentials.

 

Make trust and excellence a major part of your mission statement.  As we mentioned above, cleaning companies are all about trust. Mentioning that integrity is an integral part of your company’s mission will reinforce your legitimacy.